- The company did a daylong trial of its new service in Karachi and Lahore on Thursday, asking limited number of customers to order food
- E-commerce experts applaud the initiative and say it will open new possibility, though civil society activists raise concern over privacy issues
RAWALPINDI: Careem, a ride-hailing company, entered a new domain by launching a drone delivery system in Pakistan on Friday to benefit the country’s growing e-commerce market. The service was first teased in a video released on the company’s official social media handles showing a white drone buzzing across Karachi.
“Our teams are constantly innovating and experimenting with new ways to inspire and be of service to our customers,” Madiha Javed Qureshi, director communications at Careem, told Arab News. “The drone delivery pilot is one such example.” The pilot project of ordering food via drone delivery took place for a day on June 10 in Lahore and Karachi with a limited number of customers.
For the first time in Pakistan…#StayTuned pic.twitter.com/f1kQTbV8G2
— Careem Pakistan (@CareemPAK) June 9, 2021
Here’s a glimpse of how some lucky foodies got their Khana Hungama Deals delivered on a drone! 😎
Keep ordering food on the Careem Super App & gear up for even more amazing deals, discounts & surprises. 😉#KhanaHungamaDeals #CareemSuperApp pic.twitter.com/IoKFcJ28a7
— Careem Pakistan (@CareemPAK) June 11, 2021
