Ireland’s Economic Growth | Brand Irish | DOCUMENTARY
Brand Irish (2015) Director: Sara Gibbings Genre: Documentary Country: Spain | Australia | China | Ireland | USA | UK | Vietnam Language: English Release Date: 17 March 2015 (USA) Runtime: 1h Storyline: If you think you know the Irish, then think again. For a tiny island, the impact of the Irish around the world is huge. With a diaspora of 75 million, the Irish brand has become a very real and tangible resource. The film takes a look at some of the elements that have contributed to the brand: the effect of mass emigration, the contribution to global culture, sport and business, the role of the Irish language, the drive for political leadership, a deep love of food, drink and great craic, and a deep commitment to social justice. Brand Irish is shot in Ireland, the UK, Australia, China, Vietnam, Spain and the USA. Contributors include: Dara O’Briain, Cecelia Ahern, Sharon Corr, Malachy McCourt, Dr Louis de Paor, Professor Liam Kennedy, Dr Tim O’Connor, the Mayor of Seattle and the President of Ireland to name but a few. Why is it that St Patrick’s Day is the only national holiday that is celebrated in almost every country across the world? Why can Irish pubs be found from Afghanistan to Zimbabwe? It seems that nearly everybody on the planet has some sort of a connection to Ireland. It’s not because of the alcohol (although it’s a factor for sure). It’s not because of the outstanding quality of the food, or the loveable rogues of stage and screen. It’s not due to the impressive business savvy, excellent education, or even down to the endless musical and literary talents that come of out the country. It’s because being Irish has become a brand; a best-selling, take-the-world-by-storm brand. And while they export many terrific products, their best export by far is their people. For such a tiny country, their impact on the world stage is massive. We examine the birth of brand Irish.
Source : Youtube Channel : Moconomy
